Our Journey

Thinkerbell Labs, previously Project Mudra, started as an independent research project at BITS Pilani Goa Campus.

The idea was born when co-founders Sanskriti Dawle and Aman Srivastava built a Braille alphabet song box on a Raspberry Pi.

It received overwhelmingly positive feedback and enthusiasm from visually impaired students and their teachers alike. This led to the team learning Braille themselves in Hyderabad, further solidifying the need for a literacy device for the visually impaired. Annie had been developed keeping in mind the current teaching practices and the pain points of the teacher and student pool.

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Duke and duchess of Cambridge using Annie

In 2016, the team had the honor of demonstrating Annie and teaching “George” in Braille to the Duke and Duchess of Cambridge.

The team at Thinkerbell Labs feels passionately about the need of inclusive education driven by intuitive engineering and design.

Our Team

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Our Advisors

Rajesh Navaneetham

Board Member Operations & Strategy

Amitabh Srivastava

Partner, IAN Fund Strategy & Sales

Rohit Varma

Founder, RSquare & Nature InFocus Sales & Marketing

Our Investors

Anand Mahindra
Indian Angel Network


  • Best Social Innovation - InTech50 (given out by Mr. Amitabh Kant)
  • Winner, ASME iShow India & Global finalist 2018
  • Winner, Great Tech Rocketships, 2016 - Department of International Trade, UK Gov
  • Winner, 500K BIZ Launchpad - Deshpande Foundation (given out by Mr. Narayan Murthy)
  • Winner, Dell Startup Challenge
  • Winner, Aarohan Social Innovation Awards by Infosys Foundation
  • Winner at London Acumen Pitch Event
  • 3rd prize at the Global Social Venture Competition
  • Top 2 startups at the VILCAP accelerator


  • Elevate 100 selected startup - Govt. of Karnataka
  • Winner - BITS-75 Charitable Trust and Center for Emerging Technologies
  • Winner of the Nasscom Social Innovation Forum grant

In News

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